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It was 20 years ago that Ethan Nyholm had a flash of inspiration and resourcefully slipped his new laptop into a padded postal envelope for protection while carrying it around in his hiking pack. Though clever, he knew this wasn`t exactly a lasting solution. So, teaming up with co-worker Adina Jacobs, they created a unique new product—a bag specifically designed to protect digital gear while offering a fashion-forward look.


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